Ondrej Holzman Apple e ikemiselitse ho phethela kotara ea hajoale ea lichelete ho fumana Beats Electronics, kahoo lik'hamphani ka bobeli li ile tsa qala ho sebetsa ho hokahanya mafapha a tsona. Apple e netefalitse hore e se e qalile ho fa basebetsi ba Beats mesebetsi ntlo-kholo ea eona ea Cupertino, empa hape e boletse hore ba bang ba tla lahleheloa ke mesebetsi.
Baokameli ba Apple ba etetse ntlo-khōlō ea Beats e Southern California ka makhetlo a 'maloa libeke tse sa tsoa feta ho fana ka maemo a basebetsi ba lehae le k'hamphani ea Apple. Ka nako e tšoanang, ba ile ba bolella ba bang hore ha ba balloe ho reka thepa.
"Re thabetse hore ebe sehlopha sa Beats se ikopanya le Apple, 'me re ekelitse mohiruoa e mong le e mong oa bona konteraka. Leha ho le joalo, ka lebaka la maemo a mang a tšoanang, litefiso ke tsa nakoana feela bakeng sa basebetsi ba bang, 'me re tla sebetsa ka thata ho fumana maemo a sa feleng le Apple bakeng sa basebetsi ba Beats ba bangata kamoo ho ka khonehang, "ho boletse Apple mabapi le taba ena kaofela.
Basebeletsi ba nts'etsopele ea Beats le ba boqapi ba lebelletsoe ho fallela ka kotloloho ntlo-kholo ea Apple Cupertino, empa k'hamphani e thehiloeng California e rera ho boloka ofisi ea Santa Monica e bulehile, moo baenjiniere ba khethiloeng ba sebetsang tšebeletsong ea ho phallela ba tla tsoela pele Beats Music. Ho ea ka boitsebiso bo fetileng, haholo-holo baenjiniere ba hardware ba tla fallela Cupertino, ea tla tlaleha ho Phil Schiller.
Litho tse teng tsa tšehetso ea Beats, lichelete le mafapha a HR li tla thatafalloa ho batla boemo ho Apple. Apple e se e ntse e na le maemo ana a tlatsitsoeng, ka hona e ile ea re hantle ho basebetsi ba bang, e batla mekhoa e meng le ba bang, kapa e ba file konteraka feela ho fihlela Pherekhong 2015.
Ntle le lisebelisoa tsa batho ka bobona, Apple e se e qalile ho sebetsa ts'ebetsong ea theknoloji ea Beats Music ho lisebelisoa tsa iTunes. Ho latela lintlha tsa seva 9to5Mac leha ho le joalo, thekenoloji ea Beats ha e lumellane ka botlalo le li-server tse teng tsa Apple, kahoo likarolo tsa eona li tla hloka ho ngoloa bocha le ho etsoa bocha.
Lintlha tsa morao-rao li boetse li re, ho phaella ho baemeli ba phahameng ba Beats - Jimmy Iovino le Dr. Dre - o tla boela a susumetsoe ke banna ba bang ba boemo bo phahameng bao qetello ea bona e e-s'o tiisetsoe: Mookameli oa Beats Music Ian Rogers le Beats Chief Creative Officer Trent Reznor.
