Thomas Chlebek Joalo ka selemo se seng le se seng, database ea BrandZ ea k'hamphani ea tlhahlobo ea Millward Brown e phatlalalitse boemo ba hajoale ba lihlahisoa tsa bohlokoa ka ho fetisisa lefatšeng, ho bapisa boleng ba hajoale le ba selemong se fetileng. Apple e lula sebakeng se phahameng ka ho fetisisa ho eona ka moeli o moholo.
Apple e ne e le ho eona ka lekhetlo la ho qetela lilemo tse peli tse fetileng. Ka sebele, nakong e fetileng e theohetse boemong ba bobedi bakeng sa Google. Boleng ba eona bo behiloe ka tlase ho lidolara tse limilione tse likete tse 148. Ka selemo, boleng bona bo ile ba phahama ka 67% e makatsang, ke hore hoo e ka bang liranta tse limilione tse likete tse 247.
Google, mohlōli oa selemo se fetileng oa Cupertinos, le eona e ntlafetse, empa ke 9% feela ho fihlela ka tlase ho lidolara tse limilione tse likete tse 173. E 'ngoe ea libapali tse kholo ka ho fetisisa tsa Apple, Samsung, e ne e le boemong ba bo29 selemong se fetileng, empa e se e theohetse ho 45. Lihlahisoa tse ling tse amanang le Apple tse sa kang tsa etsa tse leshome tse holimo li kenyeletsa. Facebook (12th), Amazon (14th), HP (39th), Oracle (44th) le Twitter (92nd).
Baqapi ba maemo ba thathamisitse mabaka a entseng hore Apple e khutlele holimo ka ho hlaka. IPhone 6 le 6 Plus tse atlehileng haholo tse kholo li phethile karolo e kholo, empa hape le lits'ebeletso tse ncha. Le hoja Apple Pay e ntse e fumaneha feela US, ka mor'a kenyelletso ea eona moo ha ea ka ea susumetsa feela tsela eo batho ba lefang ka eona, empa hape le botumo ba libanka tse nolofalletsang tšebeletso ena. HealthKit, ka lehlakoreng le leng, e ka sebelisoa ke beng bohle ba lisebelisoa tse nang le iOS 8, 'me sena ha se etsahale feela har'a baatlelete, empa hape le har'a lingaka, tse sebelisang bokhoni ba tsona ho fetola lefapha la lipatlisiso tsa bongaka.
Ha rea lokela ho lebala ka Apple Watch, e amohetseng kamohelo e itekanetseng ho tsoa ho bahlahlobi, empa bareki ba ile ba hlalosa thahasello e kgolo. Tšusumetso ea bona ponong ea mofuta oa Apple e ka ba ea bohlokoa hobane Apple Watch le Apple Watch Edition ka ho khetheha li hlahisoa e le thepa ea mabothobotho, ho feta lihlahisoa tse ling tsa k'hamphani.
Millward Brown o ela hloko maikutlo a basebelisi ba fetang limilione tse tharo ba tsoang linaheng tse mashome a mahlano ha a hlophisa boemo ba BrandZ. Boleng ba mofuta oa Apple bo bonts'a botšepehi ba basebelisi le tumelo ho bokhoni ba k'hamphani.
Hoa thahasellisa hore lilemong tse leshome tse fetileng (lilemo tse peli pele ho kenyelletsoa iPhone ea pele), ha Millward Brown a qala ho theha maemo a marang-rang, Apple ha ea ka ea kena boemong ba maemo a lekholo.
E tla hloka ho pheta lipalo tsa mantlha, limilione tse 246 ke 992 bilione. Sena se ka fokola haholo haeba lik'hamphani tsa bohlokoa ka ho fetisisa lefatšeng li ne li e-na le litekanyetso "feela" ka makholo le mashome a limilione tsa lidolara :)