Apple Music le NBA li tlisa lethathamo le ikhethileng la hip-hop

Ho kena ha Apple lefats'eng la lits'ebeletso tsa ho tsamaisa mmino le hona hoa lefa ho nyatsa Jimmy Iovine, moetsi oa Apple Music. Eena, hammoho le ba bang ba bangata, ba ile ba nyatsa tšebeletso haholo-holo ka lebaka la mokhoa oa khoebo le taba ea hore ba ke ke ba hōla moruong. Leha ho le joalo, Apple ha e fane ka tšebeletso, ho fapana le hoo, e matlafatsa botumo ba eona ka litsela tse sa tšoaneng. Ea morao-rao ke tšebelisano 'moho le mokhatlo oa basketball oa Amerika NBA.

E le karolo ea tumellano ena, ho ile ha thehoa setsi se khethehileng: Lenane la lipina tšebeletsong ea Apple Music, moo balateli ba NBA ba tla khona ho utloa 'mino ho marang-rang a sechaba ka linepe tse tsoang lipapaling, kopo kapa webosaeteng ea semmuso ea mokhatlo. Leha ho le joalo, lenane la lipina le boetse le bula monyako oa litalenta tse patiloeng, kaha lipina tse ngata li hlahisoa ke litsebi tse ikemetseng tlas'a letšoao la UnitedMasters.

Ke mohoeletsi ea batlang a le monyenyane ea shebaneng le litsebi tse ncha le tse ikemetseng. "Phepelo ea 'mino e se e le kholo ho feta kamoo bahoeletsi ba setso ba ka khonang,' me libini tsa kajeno li finyella bamameli pele ho bahoeletsi," Mothehi oa UnitedMasters Steve Stoute o boletse puisanong ea pejana. Hona joale mohatisi o aba 'mino ho tsoa ho baetsi ba litšoantšo ba fetang 190, bao bongata ba bona Base: Line lenane la lipina e leng monyetla oa ho bonahala. Lenane lena le tla nchafatsoa Laboraro le leng le le leng 'me le tla tšoara lipina tse 000 tsa hip hop.

Tšebelisano pakeng tsa Apple le NBA le eona e ea thahasellisa hobane Eddy Cue, motlatsi oa motlatsi oa mopresidente oa litšebeletso tsa Apple, ke morati oa basketball ea thata. Lenane la lipina le teng hona joale hantle mona.

"Haeba u batla ho tsoela pele u le sebini se ikemetseng ka ntle ho melao e behiloeng ea indasteri ea 'mino, u tlameha ho iketsetsa menyetla ea katleho - e tšoana haholo le basketball. Ke ka ts'ebelisano 'moho le NBA moo re u tlisetsang lenane lena la lipina le ikhethileng, le hlophisitsoeng bakeng sa Apple Music ke molaoli ea tummeng oa hip-hop Steve Tout le k'hamphani ea hae UnitedMasters. Mona u tla fumana batho ba bacha ba nang le talenta ba ikemetseng ba ikemiselitseng ho phehella lipakane tsa bona. Ebro ea Apple Music e re: 'Ho kenya' mino oa hau lethathamong le nepahetseng ka nako e nepahetseng ke ntho ea bohlokoa ha u le sebini se ikemetseng. 'BASE: LINE e phethahetse bakeng sa sena.' Lenane lena la lipina le lula le ntlafatsoa khafetsa, kahoo haeba u rata ho hong ha u ntse u le mametse, e kenye laebraring ea hau." o ngola Apple tlhalosong ea molao ea lenane la lipina.

Mohloli: Bloomberg