Kwala papatso

Boemo ba bohlokoa ba lihlahisoa tsa bohlokoa ka ho fetisisa lefatšeng, bo hlophisitsoeng ke Interbrand, bo bone phetoho sebakeng sa pele selemong sena ka mor'a lilemo tse leshome le metso e meraro. Ka mor'a puso e telele, Coca-Cola e ile ea e tlohela, e tlameha ho inamela Apple le Google.

V khatiso ea hajoale ea boemo Lihlahisoa tse Ntle tsa Global Interbrand e theohile boemong Coca-Cola e maemong a boraro, e lateloe ke IBM le Microsoft.

"Li-brand tsa Tech li ntse li tsoela pele ho laola lihlahisoa tse ntle ka ho fetisisa tsa lefatše," o ngola tlaleho ea k'hamphani ea boeletsi, "ka hona ho totobatsa karolo ea bohlokoa le ea bohlokoa eo ba e phethang bophelong ba rona."

Maemo a hlophisoa ho ipapisitsoe le lintlha tse 'maloa tse kenyeletsang ts'ebetso ea lichelete, botšepehi ba bareki le karolo eo mofuta o mong le o mong o e bapalang liqetong tsa ho reka tsa bareki. Ka lintlha tsena, Interbrand ebe e bala boleng ba mofuta o mong le o mong. Apple e ne e nkoa e le $ 98,3 limilione tse likete, Google ho $ 93,3 limilione tse likete, le Coca-Cola $ 79,2 limilione tse likete.

"Ke lihlahisoa tse fokolang tse entseng hore ho khonehe hore batho ba bangata ba etse lintho tse ngata habonolo, ke ka lebaka leo Apple e nang le lihlopha tsa balateli ba ratang." ho bolela phatlalatso ea litaba. "Ha re se re fetotse tsela eo re sebetsang ka eona, re bapalang le eo re buisanang ka eona - hammoho le ho tseba bokhoni ba ho makala le ho natefeloa - Apple e behile sebaka se phahameng bakeng sa botle le bonolo, 'me lihlahisoa tse ling tsa theknoloji li lebelletsoe ho lumellana le eona, le hore Apple e ntse e eketseha. ."

E ne e le pele ho lik'hamphani tsa theknoloji tseo Coca-Cola a neng a lokela ho li inamela, tse ileng tsa fana ka lere la borena ka mor'a lilemo tse leshome le metso e meraro. Empa Ashley Brown, motsamaisi oa likhokahano tsa dijithale le mecha ea litaba ea sechaba, o ile a nka mohato ona mme a kenella ho Twitter ho Apple le Google. a thoholetsa: "Kea u lebohela Apple le Google. Ha ho letho le tšoarellang ka ho sa feleng 'me ho monate ho ba k'hamphaning e joalo ea linaleli. "

Tse leshome tse holimo tsa khatiso ea morao-rao ea maemo Lihlahisoa tse Ntle tsa Global lik'hamphani tsa theknoloji li hlile li nkile sebaka (libaka tse tšeletseng ho tse leshome), empa likarolo tse ling li se li ntse li leka-lekana haholoanyane. Libaka tse leshome le metso e mene ho tse 100 ke tsa lekala la likoloi, ke hore, ke tsa mefuta e kang Toyota, Mercedes-Benz le BMW. Likhamphani tsa thepa ea bareki joalo ka Gilette li na le libaka tse leshome le metso e 'meli, joalo ka lihlahisoa tsa theknoloji. Ho oa ho hoholo sebakeng sena ho tlalehiloe ke Nokia, ho tloha sebakeng sa 19 ho isa ho sa 57, ebe BlackBerry e ile ea tsoa lenaneng ka botlalo.

Leha ho le joalo, libaka tsa pele mohlomong li lokeloa ke tlhokomelo e fetisisang. Leha Coca-Cola e ne e sa eme, Apple le Google li bile le kholo e kholo. Ho tloha selemong se fetileng, Coca-Cola e eketsehile ka liperesente tse peli feela, Apple ka liperesente tse 28 le Google ka liperesente tse 34. Samsung le eona e ile ea hola, ka liperesente tse 20 mme ke ea borobeli.

Mohloli: TheVerge.com
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