Jiří Filip Apple e kentse phaello e matla ka ho fetesisa le kholo ea lekhetho nalaneng ea morao-rao ka 2021, ke leboha haholo ka keketseho e potlakileng ea thekiso ea lihlahisoa. Leha ho le joalo, kholo ea kakaretso ea k'hamphani e ea fokotseha, kahoo Apple hajoale e tsepamisitse maikutlo ho aheng boemo ba eona lits'ebeletso. Phatlalatso ea morao-rao ea liphello tsa moruo oa k'hamphani, e etsahetseng ka Labone la 28 April ka lihora tsa bosiu tsa nako ea rona, e ne e shebelloa ka tebello e kholo.
Khamphani e phatlalalitse ka molao liphetho tsa eona tsa lichelete bakeng sa kotara ea bobeli ea lichelete ea 2022, e kenyelletsang kotara ea pele ea khalendara ea 2022 - likhoeli tsa Pherekhong, Hlakola le Hlakubele. Bakeng sa kotara, Apple e tlalehile lekeno la $ 97,3 billion, ho nyoloha ka 9% selemo le selemo, le phaello ea $ 25 billion - moputso ka kabelo (chelete ea kakaretso ea k'hamphani e arotsoe ka palo ea likarolo) ea $1,52.
Lintlha mabapi le liphetho tsa lichelete tsa Apple Q1 2022
Kamora kotara ea matsatsi a phomolo e matla haholo le e rekotiloeng (kotareng ea ho qetela ea 2021), bahlahlobisisi ba ile ba boela ba ba le litebello tse kholo. Apple e ne e lebelletsoe ho beha chelete e kenang ka kakaretso ea $ 95,51 bilione, ho tloha ho $89,58 billion kotareng e le 'ngoe selemong se fetileng, le moputso ka karolo ea $ 1,53.
Bahlahlobisisi ba boetse ba bolela esale pele kholo ea thekiso ea li-iPhones, Mac, liaparo le lits'ebeletso, athe chelete e tsoang ho thekiso ea iPad e ne e lebelletsoe ho theoha hanyane. Mehopolo ena kaofela e ile ea phethahala qetellong. Apple ka boeona e boetse e hanne ho hlalosa merero ea eona ea kotara. Batsamaisi ba k'hamphani ea Cupertino ba ile ba boela ba bua ka matšoenyeho mabapi le tšitiso ea liketane tsa phepelo. Liqholotso tse ntseng li tsoela pele tse bakiloeng ke seoa sa covid-19 li ntse li tsoela pele ho ama thekiso ea Apple le bokhoni ba eona ba ho bolela esale pele lipalo tsa nako e tlang.
Leha ho le joalo, hajoale re na le linomoro tsa 'nete tse fumanehang likhoeling tse tharo tsa pele tsa selemo sena. Ka nako e ts'oanang, Apple ha e tlalehe thekiso ea unit ea lihlahisoa tsa eona, empa ho e-na le hoo, e phatlalatsa karohano ea thekiso ka sehlahisoa kapa sehlopha sa litšebeletso. Mona ke karohano ea thekiso ea Q1 2022:
- iPhone: $50,57 bilione (5,5% YoY kholo)
- Mac: $ 10,43 limilione tse likete (ho nyoloha ka 14,3% selemo le selemo)
- iPad: $ 7,65 limilione tse likete (tlase ho 2,2% selemo le selemo)
- Lisebelisoa: $ 8,82 limilione tse likete (ho nyoloha ka 12,2% selemo le selemo)
- Litšebeletso: $ 19,82 limilione tse likete (ho nyoloha ka 17,2% selemo le selemo)
Baokameli ba ka sehloohong ba k'hamphani ba ile ba re'ng ka liphello tsa lichelete? Mona ke polelo e tsoang ho CEO ea Apple Tim Cook:
"Liphetho tsa rekoto ea kotara ena ke bopaki ba hore Apple e tsepamisitse maikutlo ho sa feleng boqapi le bokhoni ba rona ba ho theha lihlahisoa le lits'ebeletso tse ntlehali lefatšeng. Re thabetse karabelo e matla ea bareki ho lihlahisoa tsa rona tse ncha, hammoho le tsoelo-pele eo re e etsang ea ho se nke lehlakore ka carbon ka 2030. Joalo ka mehla, re ikemiselitse ho ba tšusumetso e ntle lefatšeng - ho seo re se bopang le ho seo re se tlohelang. ” ho boletse Tim Cook, CEO oa Apple phatlalatsong ea bo-ramatsete.
Mme CFO Luca Maestri o ile a eketsa:
"Re thabile haholo ka liphetho tsa rona tsa khoebo bakeng sa kotara ena, moo re fihletseng lekeno la litšebeletso tsa rekoto. Haeba re bapisa feela kotara ea pele ea selemo, re boetse re fihletse thekiso ea rekoto ea li-iPhones, li-Mac le lisebelisoa tse aparoang. Tlhokahalo e matla ea bareki bakeng sa lihlahisoa tsa rona e re thusitse ho fihlela palo ea rona e phahameng ka ho fetesisa ea lisebelisoa tse kileng tsa kengoa. ”
Apple stock reaction
Ho latela liphetho tsa lichelete tsa k'hamphani tse betere ho feta tse neng li lebelletsoe li eketsehile Apple e arolelana ho feta 2% ho isa ho $167 kabelo. Likabelo tsa k'hamphani li qetile khoebo ka Laboraro ka theko ea $ 156,57, leha ho le joalo e eketsehile 4,52% khoebong ea pele ho moputso ka Labone.
E tlameha ebe batseteli ba khahliloe ke kholo e kholo ea lits'ebeletso tsa k'hamphani, eo hajoale e leng sesupo sa katleho ea Apple. Moetsi oa iPhone ke khale a tsebahala ka lihlahisoa tsa hae tsa thepa, joalo ka li-smartphone le likhomphutha, leha ho le joalo, e le ho tšehetsa kholo ea nako e tlang, hona joale e tsepamisitse maikutlo haholo litšebeletsong tseo e fanang ka tsona ho bareki ba eona. Ka nako e ts'oanang, phetoho ena e etsahetse ka 2015, ha kholo ea thekiso ea iPhone e qala ho fokotseha.
Apple ecosystem ea lits'ebeletso e ntse e hola mme hajoale e kenyelletsa mabenkele a k'hamphani ea litaba tsa dijithale le lits'ebeletso tsa ho hasanya joalo ka li-platform tse fapaneng - App Store, Apple Music, Apple Arcade, Apple News+, Apple TV+ le Apple Fitness+. Leha ho le joalo, Apple e boetse e hlahisa chelete ho tsoa AppleCare, lits'ebeletso tsa papatso, lits'ebeletso tsa maru le lits'ebeletso tse ling, ho kenyeletsoa Apple Card le Apple Pay.
Melemo ea phaello e tsoang lits'ebeletso tsa thekiso e phahame haholo ho feta phaello ea Apple ka ho rekisa thepa ea thepa. Sena sebolela seo dollar e 'ngoe le e 'ngoe ea thekiso ea litšebeletso e eketsa haholo phaello ea k'hamphani ha e bapisoa le thekiso ea thepa ea thepa. Mekhahlelo ea Lebenkele la App e hakanngoa ho 78%. Ka nako e ts'oanang, ho hakanngoa hore moeli o tsoang khoebong ea papatso ea ho batla o phahame ho feta oa App Store. Leha ho le joalo, chelete ea litšebeletso e ntse e etsa karolo e nyane haholo ea chelete eohle ea k'hamphani ho feta thekiso ea thepa ea thepa.
Likarolo tsa Apple li atlehile haholo ho feta 'maraka o pharaletseng oa setoko selemong se fetileng, e leng' nete ho tloha qalong ea Phupu 2021. Lekhalo le ile la qala ho hola, haholo bohareng ba Pulungoana 2021. Apple stock e khutlisitse kakaretso ea 12% likhoeling tse 22,6 tse fetileng, e kaholimo ho chai ea index ea S&P 500 ka 1,81%.
