Kwala papatso

Bosiung bo fetileng, Apple e ile ea lokolla liphetho tsa eona tsa lichelete bakeng sa kotara ea ho qetela ea selemo se fetileng. E le karolo ea pitso ea kopano le ba nang le kabelo, re khonne ho ithuta kamoo k'hamphani e entseng kateng nakong ea October-December 2017, hore na ho bile le kholo kapa ho fokotseha ha thekiso, hore na ke karolo efe e entseng le hore na ke likarolo tse kae tsa lihlahisoa tse entsoeng ke Apple. rekisa. Tlhahisoleseding e thahasellisang ka ho fetisisa ke hore Apple e entse chelete e ngata (ka bobeli selemo le selemo le kotara ho feta kotara) ho sa tsotellehe boleng bo tlaase ba lihlahisoa tse rekisoang. Ho ne ho e-na le keketseho e kholo ea mathōko.

Apple e boletse esale pele chelete ea Q4 2017 ho tloha ho $ 84 limilione tse likete ho isa ho $ 87 limilione tse likete. Joalokaha ho ile ha etsahala, palo ea ho qetela e ne e phahame le ho feta. Nakong ea pitso ea maobane ea kopano, Tim Cook o boletse hore mesebetsi ea Apple nakong eo e hlahisitse $ 88,3 limilione tse likete tse limilione tse likete tse 20,1 ka phaello e ngata. Ka morao ho katleho ena ho rekisitsoe li-iPhones tse limilione tse 77,3, li-iPads tse limilione tse 13,2 le li-Mac tse limilione tse 5,1. Khamphani ha e phatlalatse tlhahisoleseling mabapi le Apple TV kapa Apple Watch e rekisoang.

Haeba re bapisa lichelete tse ka holimo le nako e tšoanang selemong se fetileng, Apple e tlalehile chelete e ka bang limilione tse likete tse 10, phaello e fetang limilione tse likete tse peli le li-iPhones tse fokolang tse limilione tse seng kae tse rekisoang, ha li-iPads le Mac tse ling tse likete tse 200 li rekisitsoe. Kahoo selemo le selemo, khampani e ile ea etsa chelete e ngata ka lisebelisoa tse fokolang tse rekisoang.

Litaba tsa bohlokoa haholo ho ba nang le kabelo k'hamphaning ke tlhahisoleseling ea hore palo ea basebelisi ba sebetsang e ntse e eketseha. Ka Pherekhong, ho ne ho e-na le lisebelisoa tse sebetsang tse limilione tse likete tse 1,3 lefatšeng ka bophara. Chelete e tsoang lits'ebeletso e boetse e hokahane le sena, ebang ke Lebenkele la App, Apple Music kapa lits'ebeletso tse ling tse lefuoang tsa Apple. Tabeng ena, e ile ea eketseha ka liranta tse limilione tse likete tse 1,5 selemo le selemo ho ea ho limilione tse likete tse 8,1.

Re thabetse ho tlaleha hore re bile le kotara e ntle ka ho fetisisa nalaneng ea Apple. Re bone keketseho ea lefats'e ea palo ea basebelisi mme ra fumana chelete e ngata e amanang le thekiso ea li-iPhones. Thekiso ea iPhone X e fetisitse seo re neng re se lebeletse, 'me iPhone X e fetohile iPhone ea rona e rekisoang ka ho fetisisa ho tloha ha e qala. Ka Pherekhong, re khonne ho fihlela sepheo sa lihlahisoa tse sebetsang tsa Apple tse limilione tse likete tse 1,3, ho bolelang keketseho ea ho feta 30% lilemong tse peli tse fetileng. Sena se paka botumo bo boholo ba lihlahisoa tsa rona le botšepehi ba bareki ho tsona. - Tim Cook, 1/2/2018

Mohloli: 9to5mac

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