Philip Houska MSQRD, e 'ngoe ea likopo tse tummeng ka ho fetisisa tsa "selfie" ho App Store haufinyane, e ileng ea khona ho fetola mosebedisi eseng feela mohale ea ratoang, empa hape, ka mohlala, Leonardo DiCaprio haufi le liemahale tsa Oscar, e fetohile ntho ea morao-rao ea ho reka. ea marang-rang ea sechaba Facebook.
Masquerade (khutsufatso ea MSQRD e nkiloeng ho eona) e fetohile karolo e khahlisang le e qabolang ea li-smartphones eseng feela har'a bacha. Lifoto le livideo tsa basebelisi bao, ba sebelisa sesebelisoa sena, ba sa kang ba nka sebopeho sa batho ba tummeng, bahale le liphoofolo feela, empa le lifahleho tse ling tse phatlalalitsoeng marang-rang a fapaneng a sechaba. Sesebelisoa se sebetsa motheong oa li-filters tse hahelletsoeng, tse fanang ka basebelisi phetoho e qabolang ba sebelisa kh'amera e ka pele (kapa kh'amera e kholo).
Leha ho na le maikutlo a hore MSQRD e tla rekoa ke Apple e ileng ea hlaha nakong e fetileng, kopo e ile ea qetella e le karolo ea Facebook. Ho ka lebelloa hore Facebook e tla batla ho fana ka li-filters tse boletsoeng ts'ebelisong ea eona ea semmuso. E tla tlatselletsa li-filters tse teng, lithupa, li-gifs le litlamorao tse ling tseo Facebook e nang le tsona. Leha ho le joalo, ho ea ka merero ea hae, MSQRD e tla lula ka Lebenkeleng la App e le e ikemetseng.
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“Re sebelitse ka thata ho etsa hore livideo le linepe li be monate ka li-filters tse ikhethileng tse fetolang chebahalo ea hau. Re thabetse ho ikopanya le Facebook ho tlisetsa batho ba bangata theknoloji ena. Ka kopanyo ena, re ka ikopanya le batho ka tekanyo e kholoanyane. ” a phatlalatsa likhoeli tse 'maloa feela tse qalang posong ea blog.
O ile a buella ho nkuoa hona TechInsider hape e le 'muelli oa Facebook: "Startup Masquerade e thehile ts'ebeliso e ntle ea MSQRD e patang theknoloji ea video ea boemo ba pele. Re thabetse ho amohela Masquerade sehlopheng sa rona le ho tsoela pele ho ntlafatsa Facebook ka boiphihlelo bona. ”
Ho ea ka boitsebiso bo fumanehang, bathehi ba kopo (Yevgeny Něvgen, Sergej Gonchar, Yevgeny Zatepyakin) ba tla sebetsa liofising tsa London hammoho le sehlopha sa Facebook. Ho ntse ho sa tsejoe hore na ho fumana MSQRD ha Facebook ho bitsa bokae.
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