Michal Ždanský Apple e sa tsoa phatlalatsa liphetho tsa eona tsa kotara bakeng sa kotara ea bobeli ea lichelete tsa selemo sena, 'me hape ho na le lebaka la ho keteka: rekoto e' ngoe ea nako e ile ea robeha, ka bobeli ka chelete le phaello, le thekisong. Apple e atlehile ho feta khakanyo ea eona hammoho le likhakanyo tsa bahlahlobisisi. Karolo ea bobeli ea lichelete e tlisitse phaello ea 45,6 bilione, eo 10,2 limilione tse likete e leng phaello pele ho lekhetho. Ba nang le kabelo le bona ba tla thabela keketseho ea sekhahla, e nyolohileng ho tloha ho liperesente tse 37,5 ho isa ho liperesente tse 39,3. E ne e le moeli o phahameng o thusitseng keketseho ea selemo le selemo ea phaello ka karolo ea 7 lekholong.
Matla a neng a lebelletsoe ho khanna e ne e boetse e le li-iPhones, tseo Apple e rekisitseng palo ea rekoto bakeng sa kotara ea bobeli. Li-iPhones tse limilione tse 43,7, ke bar e ncha, 17% kapa li-unit tse limilione tse 6,3 ho feta selemong se fetileng. Mehala e nkile karolo ea 57 lekholong ea lekeno la Apple. Mokhanni oa Sechaena 'me ka nako e ts'oanang e le moetsi e moholo ka ho fetisisa lefatšeng, China Mobile, e qalileng ho rekisa lifono tsa Apple karolong e fetileng, mohlomong o ile a hlokomela thekiso e phahameng ea iPhones. Ka mokhoa o ts'oanang, iPhone e tsamaisang thepa e kholo ea Japane DoCoMo iPhone e qalile ho fana ka iPhone kotareng ea ho qetela ea lichelete. Ntle le moo, libakeng tseo ka bobeli, Apple e tlalehile keketseho e felletseng ea 1,8 bilione.
Ka lehlakoreng le leng, li-iPads li bone ho fokotseha ho hoholo, ha karolo ena e ntse e hola ho fihlela joale. Kakaretso ea li-iPads tse limilione tse 16,35 li rekisitsoe, e leng karolo ea 16 lekholong ho feta selemong se fetileng. Bahlahlobisisi ba boetse ba boletse esale pele thekiso e tlase ea letlapa, ba hlokomela hore 'maraka oa li-tablet o ka be o fihlile siling mme lisebelisoa ka botsona li tla tlameha ho nts'etsapele haholo ho tsoela pele ka li-PC tsa cannibalizing. Esita le iPad Air kapa iPad mini e ntlafalitsoeng haholo e nang le pontšo ea Retina, eo maemong ana ka bobeli e emelang holimo ho theknoloji har'a matlapa, ha ea ka ea thusa thekiso e phahameng. Li-iPads li emela feela karolo ea 16,5 lekholong ea kakaretso ea kakaretso.
Ho e-na le hoo, li-Mac li ile tsa atleha haholoanyane. Apple e rekisitse liperesente tse hlano ho feta selemong se fetileng, kakaretso ea li-unit tse limilione tse 4,1. Ha thekiso e tloaelehileng ea PC e ntse e theoha ka liphesente tse 6-7 selemo le selemo, keketseho ea thekiso ke phello e hlomphehang haholo, haholo-holo kaha thekiso ea Mac e ne e boetse e theohile ka har'a liphesente tse 'maloa likarolong tse fetileng selemong se fetileng. E bile ho fihlela likarolo tse peli tsa ho qetela tsa lichelete moo Apple e ileng ea bona kholo hape. Kotara ena, Macy o fumane liperesente tse 12 tsa phaello.
Ka tloaelo thekiso ea iPod e ntse e fokotseha, 'me kotara ena le eona e joalo. Ho theoha ha selemo le selemo ho rekisoa ha karolo e 'ngoe ea 51 ho ea ho "feela" li-unit tse limilione tse 2,76 ho bontša hore' maraka oa libapali tsa 'mino o ntse o nyamela butle-butle, o nkeloa sebaka ke libapali tse kopanetsoeng ka liselefouno. Li-iPod li emela karolo e le 'ngoe feela ea thekiso kotareng ena,' me hoa belaella hore na Apple e tla ba le lebaka la ho ntlafatsa mohala oa libapali selemong sena. E qetetse ho lokolla li-iPod tse ncha lilemong tse peli tse fetileng. Chelete e ngata e ile ea tlisoa ke iTunes le lits'ebeletso, tse fetang limilione tse likete tse 4,57, hammoho le thekiso ea lisebelisoa, e ileng ea fumana chelete e ka tlase ho limilione tse likete tse 1,42.
"Re motlotlo haholo ka liphetho tsa rona tsa kotara, haholo thekiso e matla ea iPhone le lekeno la litšebeletso tsa rekoto. Re labalabela haholo ho hlahisa lihlahisoa tse ling tse ncha tseo Apple e ka li tlisang feela 'marakeng," ho boletse Tim Cook, CEO oa Apple.
Phetoho e khahlisang haholo e tla etsahala likabelong tsa k'hamphani. Apple e batla ho arola setoko sa hajoale ka karo-karolelano ea 7 ho isa ho 1, ho bolelang hore beng ba liabo ba tla fumana likarolo tse supileng bakeng sa e 'ngoe le e 'ngoe eo ba nang le eona, 'me likarolo tseo tse supileng li lekana le e le 'ngoe e koaletsoeng 'marakeng. Ts'ebetso ena e tla etsahala bekeng ea pele ea June, ka nako eo theko ea karolo e le 'ngoe e tla fokotseha hoo e ka bang $ 60 ho ea ho $ 70. Boto ea batsamaisi ba Apple e boetse e amohetse keketseho ea lenaneo la ho reka karolo, ho tloha ho limilione tse likete tse 60 ho isa ho tse limilione tse likete tse 90. Qetellong ea 2015, khampani e rera ho sebelisa liranta tse limilione tse likete tse 130 ka tsela ena. Ho fihlela joale, Apple e khutlisitse $ 66 bilione ho ba nang le kabelo ho tloha ha lenaneo le qala ka Phato 2012.
U na le phoso moo: 45,6 limilione tse likete li lokela ho nepahala
Ka mokhoa o sa lebelloang, e ntle haholo, haholo-holo iMac. O ile a makatsoa ke iPad.