Kwala papatso

Setsebi sa tracker ea boikoetliso Fitbit e lumetse ho reka smartwatch ea ho qala Pebble, e qalileng ho Kickstarter lilemong tse 'ne tse fetileng. Chelete e sebelisitsoeng ke ho latela makasine Bloomberg e ka tlase ho moeli oa lidolara tse limilione tse 40 (meqhaka e 1 billion). Ho tsoa tumellanong e joalo, Fitbit e ts'epa ho kopanya likarolo tsa software tsa Pebble ho ecosystem ea eona le ho eketsa thekiso. Li ntse li nyamela butle-butle, joalo ka 'maraka oohle oa smartwatch.

Ka ho fumana hona, Fitbit ha e fumane thepa ea mahlale feela ka mokhoa oa ts'ebetso, lits'ebetso tse ikhethileng le lits'ebeletso tsa leru, empa hape le sehlopha sa baenjiniere ba software le bahlahlobi. Lintlha tse boletsoeng li lokela ho ba tsa bohlokoa bakeng sa nts'etsopele ea k'hamphani eohle. Leha ho le joalo, Fitbit o ne a sa thahaselle hardware, ho bolelang hore li-smartwatches tsohle tse tsoang workshop ea Pebble lia fela.

"Ha liaparo tse tloaelehileng li ntse li ntlafala 'me likarolo tsa bophelo bo botle le boikoetliso li eketsoa ho li-smartwatches, re bona monyetla oa ho haha ​​​​holima matla a rona le ho holisa boemo ba rona ba boetapele 'marakeng oa lintho tse ka roaloang. Ka theko ena, re boemong bo botle ba ho holisa sethala sa rona le tikoloho eohle ho etsa hore Fitbit e be karolo e tloaelehileng ea bophelo ba sehlopha se pharaletseng sa bareki, "ho boletse James Park, ofisiri e kholo le mothehi-'moho oa Fitbit.

Leha ho le joalo, ha ho lihlahisoa tsa mofuta oa Pebble tse tla ajoa. Ho tsoa ho mefuta ea Pebble 2, Time 2 le Core e hlahisitsoeng selemong sena e qalile ho romelloa ho bafani ba Kickstarter ho fihlela joale ke ba pele feela ba boletsoeng. Merero ea Time 2 le Core joale e tla hlakoloa 'me bareki ba khutlisetsoe chelete.

Fitbit e bona ho fumanoa ha Pebble e le monyetla oa ho ba matla le ho feta ntoeng ea tlhōlisano 'marakeng oa liaparo, moo thekiso ea karolo ea boraro ea selemo sena e theohileng ka karolo ea 52 lekholong selemo le selemo, ho latela IDC. Mabapi le karolo ea 'maraka le palo ea lisebelisoa tse rekisoang, Fitbit e ntse e etella pele, empa e tseba hantle boemo boo,' me theko ea Pebble e bontša hore e tseba mefokolo ea eona. Ntle le moo, batsamaisi ba Fitbit ba theotse ponelopele ea bona ea thekiso bakeng sa kotara e matla haholo ea Keresemese.

Ho ea ka lintlha tsa IDC tse seng li boletsoe, libapali tsohle tse marakeng li na le liphello tse mpe. Apple Watch e bone ho theoha ho fetang 70% selemo ho feta ha thekiso kotareng ea boraro, empa ha ho hlahlojoa ka hloko, ha ho makatse hakaalo. Bareki ba bangata ba 'nile ba lebella moloko o mocha oa litebelo tsa Apple nakong ea likhoeli tsena,' me thekiso ea eona e ntle ho latela Apple CEO Tim Cook. Beke ea pele ea kotara e ncha ho thoe e bile eona e ntle ka ho fetisisa e kileng ea e-ba teng bakeng sa Watch, 'me feme ea California e lebelletse hore nako ena ea matsatsi a phomolo e tla tlisa thekiso ea lioache.

Mohloli: le haufi le, Bloomberg
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