Kwala papatso

Ha nako ea teko ea likhoeli tse tharo ea Apple Music e fela butle-butle, basebelisi ba bangata ba qala ho hlakola litho tsa bona ho qoba litefo tse sa batleheng ebe ba khutlela lits'ebeletso tsa mahala joalo ka Spotify. Hona joale, Jimmy Iovine, mothehi-'moho le Beats le CEO oa hona joale oa Apple Music, le eena o buile ka sena. Ho ea ka eena, indasteri ea 'mino e ntse e halefa' me e lokela ho sheba Apple haufi-ufi 'me ka nako e ts'oanang e felise ba batlang ho etsa phaello ntle le litšenyehelo.

Ha a bua Sebokeng sa Vanity Fair New Establishment Summit e San Francisco, Iovine o ne a bua ka Spotify, e fanang ka litho tsa mahala le mofuta o lefelloang. Leha ho le joalo, ntle le lipapatso tse seng kae tseo u tla li utloa pakeng tsa lipina, ha ho na lebaka la hore ba bangata ba hlophise litho tse lefshoang - ke ka lebaka leo basebelisi ba mashome a likete ba sa lefelleng 'mino ho hang.

"Ka nako e 'ngoe re ne re hloka ho ba setho sa mahala, empa kajeno ha e na thuso ebile freemium e fetoha bothata. Spotify e hahola bataki feela ka leano la bona la freemium. Apple Music e ka ba le litho tse limilione tse makholo haeba re ka fana ka ts'ebeletso mahala, joalo ka ha ba etsa, empa re nahana hore re thehile ntho e tla sebetsa, "ho boletse Iovine ka kholiseho, eo, ho ea ka eena, a ka bang teng haeba tshebeletso e ile ya hloleha, o ne a se a le siyo.

Leha ho le joalo, ts'ebetso ea sebele ea ts'ebeletso e koahetsoe ke sephiri, kaha Apple e hana ho fana ka linomoro tse qaqileng mabapi le hore na ke batho ba bakae ba sebelisang tšebeletso ea eona. Ho fihlela joale, re utloile palo e le 'ngoe feela ho eena ka likhoeli tse fetang tse tharo - qalong ea June Batho ba limilione tse 11 ba mametse 'mino ka Apple Music.

Leha ho le joalo, ho ne ho e-na le lintho tse ngata tse etsahalang ho pota Apple Music. Qalong ea nako ea teko ea mahala, sebini Taylor Swift, ea tsoang Apple, o ile a baka moferefere o moholo o ile a kopa litšenyehelo ho litsebi tse nyane tse neng li tla lahleheloa ke phaello nakong ea teko. Ho latela Iovino, Apple bothateng bona bolokoa tse ntlehali, ka hohle kamoo a ka khonang, ’me a leka ho rarolla boemo boo molemong oa bohle.

Ntle le moo, Spotify ka boeona le eona e buile ka mathata a litho tsa freemium. "Ke boikaketsi ba Apple ho nyatsa lits'ebeletso tsa rona tsa freemium le ho kopa ho felisoa ha litšebeletso tsa mahala ka ho feletseng, kaha ba fana ka lihlahisoa tse kang Beats 1, iTunes Radio mahala, 'me ba re qobella ho phahamisa litheko tsa rona tsa ho ngolisa," Jonathan Prince, Mookameli oa Lipuisano tsa Machaba.

Taba ea hore Apple e leka ho tšehetsa moetsi e mong le e mong ho ne ho boleloa hore ke lona lebaka leo ka lona Iovine a ileng a ikopanya le Apple pele, hobane o tseba litšenyehelo tse amanang le papatso. Eena ka boeena o ile a thusa baetsi ba litšoantšo ba bangata ba tummeng, ba etelletsoeng pele ke Dr. Dre.

Ke nako feela e tla bolela hore na ntoa khahlanong le indasteri ea 'mino e tla tsoela pele ho fetoha joang, leha ho le joalo, ho ea ka Iovine, e fokotseha' me mehato e tlameha ho nkoa ho e tsosolosa.

Mohloli: le haufi le
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