Michal Ždanský Haufinyane e tla ba lilemo tse tharo ho tloha ha mothehi-mohokahanyi oa Apple, CEO le rapono Steve Jobs a hlokahala. Boemong ba hae e le hlooho ea Apple, o ile a khothalletsa boto ho kenya Tim Cook, ho fihlela ka nako eo ofisiri e ka sehloohong ea ts'ebetso, e leng seo boto e ileng ea se etsa ntle le ho ipeha kotsing. Ho tloha phetohong ena e kholo tsamaisong e phahameng ea Apple, ho na le lintho tse ngata tse fetohileng tsamaisong. Haeba re bapisa litho tsa eona ho tloha 2011 pele ho itokolla ha Steve Jobs le kajeno, re fumana hore batho ba tšeletseng ba sala ho tloha ho ba leshome ba pele ho fihlela joale, 'me qetellong ea September / October ho tla be ho e-na le e mong ka tlaase ho moo. Ha re boneng hammoho hore na ke liphetoho life tse etsahetseng boetapeleng ba Apple lilemong tse tharo tse fetileng.
Steve Jobs -> Tim Cook
Ha Steve Jobs a tseba hore ka lebaka la bokuli ba hae, o ne a ke ke a hlola a laola k'hamphani eo a e thehileng mme a khutlela maotong ka mor'a hore a khutle, o ile a siea lere la borena ho molefothenente oa hae, Tim Cook, kapa ho e-na le hoo a khothalletsa khetho ea hae ho boto ea batsamaisi, ba entseng joalo. Jobs o ile a boloka boemo ba hae ho Apple joalo ka molulasetulo oa boto, a inehela bokuli ba hae khoeli kamora ho itokolla mosebetsing. Steve o ile a boela a fa mohlahlami oa hae keletso ea bohlokoa eo Cook a buileng ka eona ka makhetlo a ’maloa: eseng ho botsa hore na Steve Jobs o ne a tla etsa’ng, empa ho etsa se nepahetseng.
Tlas'a boetapele ba Tim Cook, Apple ha e so hlahise mofuta ofe kapa ofe oa sehlahisoa se secha, leha ho le joalo, mohlala, moralo o fetohileng oa Mac Pro kapa li-iPhone 5 tse atlehileng haholo li lokela ho boleloa. Tim Cook o bontšitse ka makhetlo a mangata hore re lokela ho lebella ntho e ncha ka ho feletseng selemong sena, hangata re bua ka oache e bohlale kapa sesebelisoa se seng se tšoanang le Apple TV e ncha.
Tim Cook -> Jeff Williams
Pele Tim Cook e e-ba mookameli ea ka sehloohong oa Apple, o ne a le boemong ba mookameli oa ts'ebetso, e kenyeletsang, ka mohlala, ho hlophisa marang-rang a bafani ba thepa, kabo, thepa, joalo-joalo. Cook o nkoa e le setsebi tšimong ea hae 'me o ile a khona ho khabisa ketane eohle ho fihlela moo Apple e sa bolokeng lihlahisoa tsa eona' me e li romela ka ho toba mabenkeleng le bareki. O ile a khona ho boloka limilione tsa Apple le ho etsa hore ketane eohle e sebetse hantle haholoanyane.
Jeff Williams, monna ea letsohong le letona la Cook ho tloha mehleng ea hae e le COO, o ile a nka boholo ba mesebetsi ea hae. Jeff Williams ha se sefahleho se secha hantle, esale a sebetsa Apple ho tloha 1998 e le hlooho ea phepelo ea lefats'e. Pele a nka sebaka sa Tim Cook, o sebelitse e le motlatsi oa mopresidente oa ts'ebetso ea maano, e leng tlotla eo a ileng a e boloka. Leha ho le joalo, ka mor'a hore Tim Cook a khetheloe ho ba CEO, matla a eketsehileng a COO a ile a fetisetsoa ho eena, 'me le hoja lebitso la hae la mosebetsi le sa bolele joalo, Jeff Williams e batla e le Tim Cook oa nako e ncha ea Apple Post-Jobs. Tse ling ka Jeff Williams Mona.
Scott Forstall -> Craig Federighi
Ho thunya Scott Forstall e bile e 'ngoe ea liqeto tse kholo ka ho fetisisa tsa basebetsi tseo Tim Cook a ileng a tlameha ho li etsa e le molaoli ea ka sehloohong. Le hoja Forstall e ile ea lelekoa ka October 2012, pale e qalile khale haholo 'me e ile ea hlaha ka June 2012 ha Bob Mansfield a phatlalatsa hore o tlohela mosebetsi. Joalokaha Walter Isaacson a bolela bukeng ea hae ea bophelo ea Steve Jobs, Scott Forstall ha aa ka a nka napkins hantle 'me ha aa ka a sebelisana hantle le Bob Mansfield le Jony Ive, moqapi oa lekhotla la Apple. Scott Forstall le eena o bile le liphoso tse peli tse kholo tsa Apple tlasa lebanta la hae, sa pele e le Siri e sa tšepahaleng haholo, 'me ea bobeli ke fiasco e nang le limmapa tsa eona. Bakeng sa bobeli, Forstall o ile a hana ho nka boikarabelo le ho kōpa tšoarelo ho bareki.
Ka mabaka a sa tobang a hore o ne a sitisa tšebelisano-'moho ho pholletsa le likarohano tsa Apple, Forstall o ile a lelekoa Apple, 'me matla a hae a aroloa pakeng tsa batho ba babeli ba bohlokoa. Nts'etsopele ea iOS e ile ea nkuoa ke Craig Federighi, ea neng a rehiloe SVP ea Mac software likhoeling tse 'maloa pejana, moralo oa iOS o ile oa fetisetsoa ho Jony Ive, eo lebitso la hae la mosebetsi le fetotsoeng ho tloha "Moqapi oa Liindasteri" ho ea ho "Design". Federighi, joalo ka Forstall, o sebelitse le Steve Jobs morao koana mehleng e latelang. Leha ho le joalo, ka mor'a hore a ikopanye le Apple, o ile a qeta lilemo tse leshome ka ntle ho k'hamphani ea Ariba, moo a ileng a nyolohela boemong ba Motlatsi oa Motlatsi oa Litšebeletso tsa Inthanete le Mookameli oa Theknoloji. Ka 2009, o ile a khutlela Apple 'me a laola nts'etsopele ea OS X moo.
Bob Mansfield -> Dan Riccio
Joalokaha ho boletsoe ka holimo, ka June 2012 Bob Mansfield, Motlatsi e Moholo oa Motlatsi oa Hardware Engineering, o ile a phatlalatsa ho tlohela mosebetsi, mohlomong ka lebaka la ho se lumellane le Scott Forstall. Likhoeli tse peli hamorao, Dan Riccio, mohale e mong oa Apple ea ileng a ikopanya le k'hamphani morao koana ka 1998, o ile a khetheloa boemo ba hae moo e le motlatsi oa mopresidente oa moralo oa lihlahisoa mme esale a kenella lihlahisoa tse ngata tse entsoeng ke Apple.
Leha ho le joalo, nakong ea ho khethoa ha Riccio e le SVP ea hardware engineering, Bob Mansfield o ile a khutlela lilemo tse ling tse peli, a siea batho ba babeli boemong bo le bong ka nako e le 'ngoe. Hamorao, lebitso la mosebetsi oa Bob Mansfield le ile la fetoleloa ho "Engineering" feela eaba o nyamela tsamaisong ea Apple ka ho feletseng. Hona joale o sebetsa "merero e khethehileng" 'me o tlaleha ka ho toba ho Tim Cook. Ho nahanoa hore lihlahisoa tseo tse khethehileng ke tsa lihlopha tse ncha tsa lihlahisoa tseo Apple e rerang ho li kenya.
Ron Johnson -> Angela Ahrendts
Tsela e tsoang ho Ron Johnson ho ea ho Angela Ahrendts boemong ba mookameli oa thekiso ea mabenkele e ne e se monate kamoo e ka bonahalang kateng. Pakeng tsa Johnson le Ahrendts, boemo bona bo ne bo tšoaretsoe ke John Browett, 'me ka selemo le halofo, setulo sena sa tsamaiso se ne se se na letho. Ron Johnson o nkoa e le ntate oa Apple Stores, hobane hammoho le Steve Jobs, nakong ea lilemo tse leshome le motso o mong a sebetsa k'hamphaning ea liapole, o ile a khona ho haha ketane e sebetsang hantle ea mabenkele a litene le seretse ao bohle ba a honohelang Apple. Ke ka lebaka leo ha Johnson a tloha qetellong ea selemo, Tim Cook o ne a tobane le qeto ea bohlokoa ea hore na o tla hira mang sebakeng sa hae. Ka mor'a halofo ea selemo, qetellong o ile a supa John Browett, 'me joalokaha ho ile ha etsahala ka mor'a likhoeli tse seng kae feela, e ne e se khetho e nepahetseng. Esita le Tim Cook ha a na sekoli, 'me le hoja Browett a ne a e-na le phihlelo e ngata tšimong, o ne a sitoa ho lumellana le maikutlo a hae le a "Apple"' me a tlameha ho itokolla mosebetsing.
Mabenkele a Apple a ne a batla a sa laoloe ka selemo le halofo, karohano eohle e ne e le tlas'a taolo ea Tim Cook, empa ha nako e ntse e ea ho ile ha hlaka hore khoebo ea mabenkele e ne e se na moetapele. Ka mor'a ho batla nako e telele, ha Cook a hlokomela hore ha a sa tlameha ho finyella, qetellong Apple e ile ea hapa moputso o moholo haholo. O ile a hohela Angela Ahrendts oa ntlo ea feshene ea Borithane Burberry hore a khutlele United States, molaoli ea phahameng oa feshene ea tummeng ea entseng Burberry e 'ngoe ea lihlahisoa tse majabajaba le tse atlehileng tsa kajeno. Ha ho letho le bonolo le letetseng Ahrendts ho Apple, haholo-holo hobane, ho fapana le Johnson, a ke ke a laola feela thekiso, empa hape le thekiso ea inthanete. Ka lehlakoreng le leng, e tsoa ho Burberry hore o na le phihlelo e kholo ea ho hokahanya lefatše la sebele le la marang-rang. U ka bala ho eketsehileng ka matlafatso e ncha ea tsamaiso e holimo ea Apple setšoantšong se seholo sa Angela Ahrendts.
Peter Oppenheimer -> Luca Maestri
Ka mor'a lilemo tse leshome le metso e robeli tsa Apple, motlatsi oa motlatsi oa mopresidente le CFO, Peter Oppenheimer, le bona ba tla tlohela k'hamphani. O phatlalalitse sena qalong ea Hlakubele selemong sena. Lilemong tse leshome tse fetileng feela, ha a ne a sebetsa e le CFO, meputso ea selemo le selemo ea Apple e ile ea hola ho tloha ho $8 billion ho ea ho $171 billion. Oppenheimer o tlohela mosebetsi ho tloha Apple qalong ea Loetse/Mphalane selemong sena e le hore a ka qeta nako e ngata le lelapa la hae, o re. O tla nkeloa sebaka ke Luca Maestri ea nang le phihlelo, ea ileng a ikopanya le Apple selemong se fetileng e le motlatsi oa mopresidente oa lichelete. Pele a kenella Apple, Maestri o sebelitse joalo ka CFO ho Nokia Siemens Network le Xerox.
Eddy o tseba
E 'ngoe ea liqeto tsa pele tse kholo tseo Tim Cook a ileng a li etsa ha a ne a nka mosebetsi oa ho ba CEO e bile ho phahamisetsa hlooho ea mehleng ea iTunes ho ba botsamaisi bo kaholimo ba Apple joalo ka motlatsi e moholo oa software le lits'ebeletso tsa Marang-rang. Eddy Cue e ne e le motho ea ka sehloohong lipuisanong le, mohlala, li-studio tsa ho rekota kapa tsa lifilimi 'me a bapala karolo e kholo ho thehoeng ha iTunes Store kapa App Store. Hajoale o na le lits'ebeletso tsohle tsa Marang-rang tse etelletsoeng pele ke iCloud, mabenkele ohle a dijithale (App Store, iTunes, iBookstore) hape o nkile boikarabello bakeng sa iAds, tšebeletso ea papatso bakeng sa lits'ebetso. Ka lebaka la karolo ea Cue ho Apple, phahamiso ea hae e ne e feta e loketseng.
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mosali ha a na seo a ka se batlang k'hamphaning e joalo