Ondrej Holzman Mokete oa khoeli oa iTunes o tla qala London ka lekhetlo la borobeli ka Loetse, moo libini le lihlopha tse fetang 60 tsa banna le basali li tla bina moahong oa Roundhouse. Har'a linaleli tse kholo e tla ba Maroon 5, Pharrel Williams (setšoantšo se ka tlase), David Guetta kapa Calvin Harris.
Mokete oa London iTunes o tla latela selemong sena ketsahalong ea SXSW ka Hlakubele, ha mokete oa 'mino o hlophisitsoeng ke Apple o ne o boetse o tšoareloa United States ka lekhetlo la pele historing. Hape ho tla khonahala ho shebella litšoantšiso tsa London inthaneteng ka lisebelisoa tsa iTunes le iOS joalo ka tloaelo, litekete li tla huloa hape.
"iTunes Festival London e khutlile ka lethathamo le leng le tsotehang la litsebi tsa maemo a lefats'e," ho boletse Eddy Cue, motlatsi oa motlatsi oa mopresidente oa Internet Software and Services, ea okametseng mokete oa setso oa Apple. "Lipontšo tsena tse phelang li hapa pelo le moea oa iTunes, 'me re thabetse ho li tlisetsa bareki ba rona Roundhouse, hammoho le ba bang ba limilione ba tla be ba shebeletse ho tsoa lefats'eng lohle."
Ho tloha ka 2007, ha Mokete oa iTunes o qala ho etsahala London, bataki ba fetang 430 ba 'nile ba bapala moo, ba shebelloa ke balateli ba fetang 430 hang-hang. Ho phaella ho lihlopha tse seng li boletsoe, joale ba ka lebella Beck, Sam Smith, Blondie, Kylie, 5 Seconds of Summer, Chrissie Hynde le ba bang bao Apple e tla e senola.
