Ondrej Holzman Bose le Beats ba ile ba khona ho lumellana le ho rarolla bothata ka ntle ho lekhotla ho loants'a thekenoloji ea ho fokotsa lerata le tikolohong (ho hlakola lerata), eo ho ea ka Bose mohatelli oa eona a e qotsitseng. Qetellong, khang e ke ke ea ea lekhotleng, hobane babuelli ba molao ba mahlakore ka bobeli ba ile ba khona ho fumana mabaka a tšoanang.
Bose o re Beats e hataketse litokelo tsa eona tsa ho fokotsa lerata, e leng tšobotsi ea li-headphone tsa Bose, 'me mofuta oa QuietComfort o nkoa e le o mong oa tse molemo ka ho fetisisa mabapi le ho fokotsa lerata.
Ho US International Trade Commission (ITC), baemeli ba Bose ba ile ba kopa hore li-headphone tsa Beats Studio le Beats Studio Wireless li thibeloe, empa ka mor'a likhoeli tse 'maloa tsa lipuisano, ITC e se e fumane kopo ea ho emisa lipatlisiso mabapi le tlōlo ea molao e ka bang teng.
Leha ho le joalo, ntoa pakeng tsa Bose le Beats, eo hona joale e leng ea Apple, e hole le ho fela. Leha ho le joalo, ho e-na le linyeoe tsa lekhotla, ke tlhōlisano e hloekileng. Hona joale Bose o saenetse konteraka e theko e boima haholo le NFL (American Football League), e tla etsa hore li-headphone tsa Bose e be letšoao la molao la tlhōlisano, kahoo libapali le bakoetlisi ba ke ke ba khona ho apara, ka mohlala, li-headphone tsa Beats nakong ea lipapali.
Leha ho le joalo, Apple e ne e ka hanyetsa ka ho tlosa lihlahisoa tsa Bose mabenkeleng a eona a litene le seretse, joalo ka ha ho nahanoa matsatsing a morao tjena. Bareki ba ka 'na ba se ke ba khona ho reka libui tsa SoundLink Mini kapa SoundLink III ho tloha Apple, kaha Beats ka ho khetheha e tla fumana boemo bo khethehileng.
