Kwala papatso

Nyeoe ea pele e ile ea hlahleloa morao ka 2005, empa hona joale ke nyeoe eohle, moo Apple e qosoang ka ho tlōla melao ea antitrust ka lebaka la lithibelo tsa tšebeliso ea 'mino o rekiloeng Lebenkeleng la iTunes, ho tla lekhotleng. Nyeoe e 'ngoe ea bohlokoa e qala ka Labobeli Oakland,' me e 'ngoe ea likarolo tsa mantlha e tla bapaloa ke mofu Steve Jobs.

Re se re ntse re le ka botlalo mabapi le nyeoe eo Apple e tla tobana le nyeoe ea limilione tse 350 ba tsebisitse. Nyeoe ea ketso ea sehlopha e kenyelletsa li-iPod tsa khale tse neng li ka bapala lipina tse rekisoang Lebenkeleng la iTunes kapa tse jarollotsoeng ho li-CD tse rekiloeng, eseng 'mino mabenkeleng a hlolisanoang. Sena, ho ea ka bachochisi ba Apple, e ne e le tlōlo ea molao oa antitrust hobane o ne o koaletse basebelisi tsamaisong ea oona, bao ka mohlala ba neng ba ka reka libapali tse ling tse theko e tlaase.

Le hoja Apple e ile ea lahla mokhoa oo ho thoeng ke DRM (tsamaiso ea litokelo tsa digital) khale haholo 'me hona joale' mino oa iTunes Store o buletsoe motho e mong le e mong, qetellong Apple e ile ea hlōleha ho thibela nyeoe ea lilemo tse ka bang leshome ho tloha ho Thomas Slattery ho ea lekhotla. Nyeoe eohle e ile ea hōla butle-butle ’me hona joale e entsoe ka liqoso tse ’maloa ’me e na le litokomane tse fetang 900 tse rometsoeng lekhotleng ke mahlakore ka bobeli a tseko eo.

Hona joale babuelli ba molao ba baqosi ba tšepisa ho pheha khang ka pel'a lekhotla liketso tsa Steve Jobs, e leng mangolo-tsoibila a hae, ao a ileng a a romela ho basebetsi-'moho le eena nakong eo e neng e le CEO, 'me hona joale e ka' na ea ama k'hamphani ea California hampe. Ka sebele ha se lekhetlo la pele, nyeoe ea hona joale e se e ntse e le nyeoe ea boraro ea bohlokoa ea antitrust moo Apple e amehang, 'me Steve Jobs o phethile karolo ho e mong le e mong oa bona, esita le ka mor'a lefu la hae, kapa ho e-na le puisano ea hae e hatisitsoeng.

Li-imeile le phatlalatso e hatisitsoeng ke Jobs e hlahisa mothehi-'moho le k'hamphani e rerile ho senya sehlahisoa se hlolisanoang ho sireletsa leano la 'mino oa dijithale la Apple. "Re tla bonts'a bopaki ba hore Apple e nkile bohato ba ho emisa tlholisano le ka lebaka la tlholisano e lemetseng le ho lematsa bareki," o bolelletse pro NYT Bonny Sweeney, Moeletsi ea ka Sehloohong oa Moqosi.

Bopaki bo bong bo se bo phatlalalitsoe, mohlala, lengolo-tsoibila la 2003, Steve Jobs, o ile a bontša ho tšoenyeha ka hore Musicmatch e bula lebenkele la eona la 'mino. “Re hloka ho etsa bonnete ba hore ha Music Match e qala lebenkele la bona la mmino, mmino o jarollotsoeng o ke ke oa bapaloa ho iPod. Na e tla ba bothata? ” Jobs o ile a ngolla basebetsi-'moho le eena. Bopaki bo bong bo lebelletsoe ho lokolloa nakong ea nyeoe e tla baka mathata ho Apple.

Babusi ba hajoale ba Apple le bona ba tla paka nyeoeng, ho kenyeletsoa Phil Schiller, hlooho ea papatso, le Eddy Cue, ea tsamaisang iTunes le lits'ebeletso tse ling tsa inthanete. Bo-ramolao ba Apple ba lebelletsoe ho pheha khang ea hore lintlafatso tse fapaneng tsa iTunes ha nako e ntse e ea li entse ntlafatso ho lihlahisoa tsa Apple ho fapana le ho lematsa bahlolisani le bareki ka boomo.

Nyeoe e qala ka la 2 Tšitoe Oakland, 'me baqosi ba kopa Apple ho lefa basebelisi ba rekileng pakeng tsa la 12 Tšitoe 2006 le la 31 Hlakubele 2009. iPod classic, iPod shuffle, iPod touch kapa iPod nano, liranta tse limilione tse 350. Moahloli oa Potoloho Yvonne Rogers ke eena ea okametseng nyeoe.

Linyeoe tse ling tse peli li ile tsa bua ka li-antitrust moo Apple e ileng ea ameha ka mor'a lefu la Jobs e ne e ama lik'hamphani tse tšeletseng tsa Silicon Valley tseo ho thoeng li kopane ho fokotsa meputso ka ho se hire e mong. Tabeng ena, hape, lipuisano tse ngata tse tsoang ho Steve Jobs li hlahile tse supang boitšoaro bo joalo, 'me ho ne ho fapane tabeng ea ho lokisa theko ea libuka tsa elektronike. Le hoja nyeoe ea ho qetela e se e ntse e bonahala atamela ho fihlela qetellong, nyeoe ea lik'hamphani tse tšeletseng le ho se amohele basebetsi ka bobeli e tla ea khotla ka January.

Mohloli: The New York Times
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