Kwala papatso

IPhone 5 e ile ea buuoa ka li-imeile tsa ka hare ke batsamaisi ba ka sehloohong ba Samsung e le "tsunami" e lokelang ho "sa nke lehlakore," litokomane tse sa tsoa lokolloa ho Apple vs. Samsung. Dale Sohn, mopresidente oa mehleng le hlooho ea karohano ea Samsung ea Amerika, o elelitse k'hamphani ho etsa leano la ho hanyetsa iPhone e ncha.

Joalo ka ha u tseba, ka iPhone 5 ho tla tsunami. E tla ka nako e 'ngoe ka Loetse kapa Mphalane," Sohn o ile a lemosa basebetsi-'moho le eena ka lengolo-tsoibila ka la 5 Phuptjane 2012, hoo e ka bang likhoeli tse tharo pele ho hlahisoa iPhone e ncha. "Ho ea ka sepheo sa CEO oa rona, re tlameha ho tla le tlhaselo ea ho thibela tsunami ena," ho boletse Sohn, ha a bua ka merero ea JK Shin, hlooho ea khoebo ea mehala ea k'hamphani ea Korea Boroa.

Ho lokolloa ha mangolo ana, ho e-na le hoo, ke morero oa Apple oa ho bontša lekhotla hore Samsung e ne e tšaba iPhone ka maemo a phahameng ka ho fetisisa le hore lipolelo tsa eona mabapi le ho theha lihlahisoa tsa pele tse nang le likarolo tsa pele e ne e se 'nete, empa hore Korea Boroa e ne e leka feela ho etsa joalo. kopitsa likarolo tsa eona ho ntlafatsa lisebelisoa tsa bona.

E-mail ea khale le ho feta e rometsoeng ke Sohn ho Todd Pendleton, mookameli oa papatso bakeng sa karohano ea Amerika ea k'hamphani, ka October 4, 2011, e bontša hore iPhone e ile ea baka makukuno a sebele ho batsamaisi ba Samsung. Letsatsing leo, Apple e ile ea hlahisa iPhone 4S e ncha. , mme Samsung e ile ea boela ea hlokomela hore ba tlameha ho itšoara. "Joalokaha u boletse, ha re khone ho hlasela Apple ka kotloloho papatsong ea rona," Sohn o ngotse ka lengolo-tsoibila, a qotsa taba ea hore Apple ke moreki oa bohlokoa bakeng sa Samsung bakeng sa likarolo tse fapaneng tsa lisebelisoa tsa mehala. Leha ho le joalo, o ile a etsa tlhahiso ea tharollo e fapaneng. "Na re ka ea ho Google 'me ra ba botsa hore na ba tla qala letšolo khahlanong le Apple ho latela lihlahisoa tse ngata tse molemo tsa Android tse tla ba teng karolong ea bone?"

Sohn o bile le Samsung ho tloha lilemong tsa bo-90, hajoale e le moeletsi ea phahameng, 'me o ile a bitsoa e le paki ho hlalosa phetoho ea Samsung ho tsoa ho nts'etsopele ea mehala e sa bueng. Nakong ea bopaki ba hae, Sohn o ile a lumela hore Samsung e na le bothata ba nts'etsopele ea li-smartphone. "Samsung e fihlile morao haholo. Re ne re le morao, "ho boletse Sohn, ha a bua ka boemo ba Samsung qetellong ea 2011. Leha ho le joalo, ntho e 'ngoe le e' ngoe e ile ea fetoha ha mookameli e mocha oa papatso a nka mosebetsi selemong sona seo. Letšolo la "The Next Big Thing" le ile la qalisoa, le ileng la tšoenya haholo Phil Schiller, hlooho ea thekiso ea Apple, joalokaha matsatsi a pele a nyeoe a bontšitse.

Mookameli e mocha oa papatso e ne e le Pendleton, ea ileng a lumela ka lekhotleng hore ha a kena ka 2011, o ne a sa tsebe le hore Samsung e etsa li-smartphone. Seo se sa tsoa bonts'a hore na Samsung e na le bothata bofe ka branding. "Ke nahana hore batho ba tseba Samsung ka lebaka la li-TV. Empa ha ho tluoa tabeng ea li-smartphones, ha ho motho ea neng a tseba ka lihlahisoa tsa rona, "Pendleton o itse, a etsa qeto ea ho qala ho tloha qalong le ho haha ​​​​lets'oao le lecha le hahiloeng ho pota-pota "tlhahiso ea kamehla" ea Samsung le ho rekisa thepa e ntle ka ho fetisisa 'marakeng. "Morero oa rona ho Samsung ke ho lula e le oa pele nthong e 'ngoe le e' ngoe," Pendleton o itse ha a botsoa hore na k'hamphani ea hae e na le merero ea ho otla Apple.

Nyeoe ea Apple-Samsung e kene bekeng ea eona ea boraro ka Mantaha, ha likopo tse boletsoeng ka holimo le tokollo ea litokomane li etsahala. Apple e qetile karolo ea eona ka Labohlano, ha nyeoe ea Christopher Vellturo a hlalosa, ke hobane'ng ha Samsung e lokela ho lefa liranta tse fetang limilione tse likete tse peli. Taba ena e lokela ho fela kamora hore Samsung e bitse lipaki tse ling tsa eona. Mohlomong sena se tla etsahala qetellong ea beke e tlang.

Mohloli: le haufi le, [2], NY Times
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