Ondrej Holzman Apple e fihlile Europe bakeng sa ntlafatso e 'ngoe e khahlisang. Kamora ho fihla ha Angela Ahrendts selemong se fetileng, o ne a se a ntse a batla talenta ea 'mino metsing a Brithani mme BBC Radio 1 e ne e fumane Zan Lowe. Sena se ka ba le tšusumetso e kholo ho nts'etsopele lits'ebeletso tse ncha tsa mmino Khampani ea California.
New Zealand DJ o sebelitse seteisheneng sa BBC ka lilemo tse leshome le metso e 'meli mme o tla ho Apple ka ho latela The Guardian sebetsa ho "tšebeletso e ncha ea iTunes Radio," e ka 'nang ea e-ba tšebeletso e ncha ea ho phallela eo Tim Cook le basebetsi-'moho le eena ba rerang ho e haha holim'a metheo ea Beats Music.
E 'ngoe ea matla a Beats Music ke kamoo tšebeletso e ka fetolang litaba tsa' mino ho mosebelisi e mong le e mong, hape e lokela ho ba e 'ngoe ea matla a tšebeletso e ncha ea Apple-branded. Zane Lowe joale le eena o lokela ho kenya letsoho ntlafatsong ea li-algorithms tse tšoanang.
Nakong eo a neng a le BBC Radio, Lowe o ile a tsebahala ka ho batla talenta 'me a thusa batho ba kang Arctic Monkeys, Adele le Ed Sheeran ho ea holimo, bao lipina tsa bona a ileng a li bitsa "litlaleho tse chesang ka ho fetisisa lefatšeng". Bokhabane ba talenta le ho hlophisa manane a bapaloang a tsebahalang ke tse ling tsa litsebo tsa Low tse tla sebelisoa hantle ho Apple.
Zane Lowe o tla ba ho Radio 1 lekhetlo la ho qetela ka la 5 Hlakubele, kamora moo eena le lelapa la hae ba tla fallela mose ho maoatle mme lenaneo la hae le tla tsamaisoa ke Annie Mac. “Ke rata ho leboha bohle ba Radio 1 ka tšehetso le setsoalle sa bona. Seteishene se ntumelletse ho arolelana 'mino o makatsang le barati ba 'mino ba hloahloa ka har'a naha," ho boletse Lowe.
Ke ne ke rata motsotso o mong le o mong oa eona. Linako tse monate li tla pele ho nna hona joale, ”ho eketsa Lowe, ho hlakile hore o natefeloa ke phephetso e ncha. O na le mabitso a batho ba molemo ka ho fetisisa indastering ho tloha mosebetsing oa hae, e leng se ka ipakang e le karolo e 'ngoe ea bohlokoa ho qapa tšebeletso e ncha ea' mino ho Apple. Likamano tse tšoanang li boetse li ithorisa ka Dr. Dre le Jimmy Iovine, ea ileng a ikopanya le Apple selemong se fetileng ho tloha Beats, joale ho ka etsahala hore ebe ba kentse letsoho ntlafatsong ea mohlahlami oa Beats Music.
Ho latela litlaleho tsa morao-rao, Apple e lokela ho lokolla tšebeletso ea eona e ncha bohareng ba selemo sena le o na le litabatabelo tse kholo le eena.
